Rules
Which questions market research surveys should ask
Common market research surveys questions for 2027 cover survey fit, sample size, response rate, anonymity, incentives, weighting, fraud review, and reporting.
Desk
Method Desk
The mechanics of consumer research methods, explained without assuming prior knowledge.
Reviews
Which competitor research agencies to shortlist
Cascade Insights and Fletcher are the two competitor research agencies worth a scored pilot, checked on team, sources, and evidence handling.
Costs
Reading the competitor research examples closely
Competitor research examples for 2027 include customer alternatives, filing chronologies, patent signals, product tasks, public prices, channels, and scenarios.
Strategy
Common Competitor Research Questions: Evidence Guide
A guide to common competitor research questions, matching sources to claims and explaining limits of filings, patents, interviews, and pricing.
Operations
Customer research case studies reveal which decisions actually held up over time
Real research programs at the UK's GDS, Intuit, Spotify and the Co-op show which customer decisions survived contact with customers and which did not.
Careers
How business teams run customer research well
Business teams run customer research well by matching each method to the claim it can support, then closing the loop with customers once the evidence lands.
Reviews
Primary market research mistakes: the traps and the way around them
Primary market research mistakes start with a favorite method, re-asking known questions, easy samples and cleaning that hides inconvenient answers.
Operations
Primary Market Research: Consent, Incentives, Recruitment
Primary market research recruitment: who to invite, how many, what participants are told, what incentives to offer and where sales follow-up stops.
Rules
How to brief a market research methods mix that holds up in 2027
A step-by-step briefing process for pairing each business question with a market research method, sample and evidence standard, from first estimate to sign-off.
Careers
Scoring a market research strategy checklist: four statuses
Mark every checklist control pass, fail, unknown or not applicable, with an owner and review date, then see the statuses applied to a second-location decision.
Rules
What AAPOR standards require of US survey research teams
Survey research standards from AAPOR require US teams to disclose transparency, response rates, question wording, and weighting in every published report.
Rules
How CCPA and CPRA change consumer research methods in California
Consumer research methods in California must address CCPA and CPRA notices, rights requests, sensitive data, retention, opt-out signals, and enforcement.
Operations
Using U.S. Census Bureau and BLS data for secondary research
Secondary market research runs on Census Bureau and BLS data: ACS and CPS for demographics, CPI and CES for spending, all reachable through the BLS developers API.
Rules
The FTC and consumer research claims, explained for researchers
Consumer research methods face FTC scrutiny under the FTC Act, substantiation rules, the Green Guides, warning letters, and penalty offense notices.
Rules
Consumer Research Ethics: IRB Review Basics
Consumer research ethics basics: understand IRB review, consent, privacy, exemptions, and recruitment before starting a consumer study.
Strategy
How regional consumer differences shape survey design
Regional consumer differences in income, household structure and religion shape how you define regions, set quotas and weight a national survey sample.
Operations
Six sampling and documentation choices Seattle research teams weigh, with Amazon and Microsoft citations
Consumer research methods in Seattle: six sampling and documentation choices teams weigh, from panels and quotas to holdouts, with Amazon and Microsoft citations.
Rules
US and Canada consumer research compared across privacy rules
Cross-border consumer research spans PIPEDA, US state privacy rules like CCPA, bilingual survey design, and different incentive norms in each country.
Costs
Market research strategy questions to settle first
Common market research strategy questions, answered in order: what comes first, sample size, reusing participants, competitors, evidence thresholds, agencies.
Rules
Consumer Research Ethics: A US Guide to Consent, Data, and IRBs
Consumer research ethics in the US turns on consent forms, exempt and expedited review categories, and records that keep a study defensible later.
Strategy
Focus Groups vs. In-Depth Interviews: Which Fits Your Consumer Research?
Focus groups versus in-depth interviews: how US consumer and B2B researchers pick a qualitative method, with a criteria table and where each one wins.
Operations
How to Analyze Open-Ended Survey Responses Without Losing Your Mind
To analyze open-ended survey responses, watch the mistakes that hide: an early codebook, an unchecked residual bucket, and counts read as customer shares.
Operations
What Is Conjoint Analysis? A Plain-English Guide for Consumer Researchers
Conjoint analysis in consumer research turns choices between bundles into decision weights, then shows you when those weights are worth acting on.